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Grower Champagne:

Artisanal Soul - Grand Cru Terroir

Avint-Garde Pricing

Bereche et fils
Vincent & Raphael Bérêche in their vineyards near the Montagne de Reims
Hello Wine Friends!

If you’re reading this from London, I hope you and your wine have survived the heatwave.

When I launched Avint-Garde, I said I wanted to do things a little differently from the incumbents. So naturally, this week your inbox is probably full of offers like the below marking the 50th anniversary of the Judgment of Paris.
Screenshot 2026 05 30 at 21.28.40
For the uninitiated, on May 24th, 1976, British wine merchant Steven Spurrier staged a blind tasting in Paris. The expectation was that France’s finest - think Mouton Rothschild and Haut-Brion - would comfortably see off California’s ambitious upstarts. Instead, the American wines shocked the room, taking top honors in both the red and white categories. It was the tasting that announced Napa Valley on the world stage.

For anyone who wants the full story, George Taber’s Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine is well worth a read. Taber was then a journalist for Time Magazine and, crucially, the only member of the press in the room.

Which brings us neatly to today’s offer.

The red wine that won the tasting was the 1973 Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon. If only I could offer you that bottle, dear reader. It is now such an important piece of wine history that it sits in the collection of the Smithsonian.

But what I can offer is the same wine, from the same address, with five decades of learning, refinement and polish behind it, while still carrying the same essential DNA.

After the catastrophic fires of 2020, the vintage of 2021 in was of exceptional quality such that Napa Valley Vintners summed up the 2021 vintage with two simple words: "pure joy."

You could pick up three bottles at Harrods for £825, and you probably wouldn’t even get the wooden case. Peer merchants with stock are offering this between £470 at Lay & Wheeler Trading and £599 at Jeroboams, which, to be fair, is not outrageous for a wine of this quality from a producer of this significance.

But this is Avint-Garde. We can do better.

So, while the wine world looks back on the tasting that changed everything, we’re pleased to offer you the chance to add a little Napa history to your cellar, without paying Knightsbridge prices.

White-Glove Concierge Delivery and Free In-Bond Transfers

Due to family commitments I'll be heading off from Friday, so this week's concierge will take place on Thursday, or if you are happy to wait and week I'll see you on next week's run. As a result the timeline for ordering is 10am on Wednesday. As always, if you need it faster, select nationwide delivery at checkout and these orders will be processed normally.

For anything you want to lay down safely in bond, our usual UK warehouse transfer service is available at no cost and I've got a couple transfers just about to go out the door to the major warehouses, so act quickly and you won't be waiting too long.


Cheers, y’all!

Nick Armstrong
Founder, Avint-Garde Fine Wine
Bereche

Bereche et Fils, Reserve Brut, Champagne, NV (6x750ml)

A benchmark grower Champagne – layered, energetic, and finely balanced, with real depth from reserve wines and extended lees aging. A serious NV that overdelivers on complexity and precision.

£245.00 in bond

£317.40 inc. VAT

  • All offers are subject to availability and confirmation.
  • Alcohol is sold only to customers aged 18 or over. By placing an order, you confirm that you are at least 18 years old.
  • Please drink responsibly. Alcohol can be harmful to your health. For more information, visit Drinkaware.co.uk.
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